At The Fern Hotels & Resorts, we protect your personal information with the same
care and commitment we apply to our environmental sustainability practices.
At The Fern Hotels & Resorts, our dedication to sustainability extends beyond environmental conservation to include the careful protection of our guests' personal information. As a pioneer in sustainable luxury hospitality , we recognize that trust is the foundation of every guest relationship. Our privacy policy represents our firm commitment to transparency, security, and ethical data management practices that align with our core values of responsibility and integrity.
In today's digital hospitality landscape, protecting guest data is not merely a legal requirement but a moral imperative. We understand that when you share your personal information with us, you entrust us with your privacy. This policy outlines how we collect, use, process, and safeguard your data throughout your journey with The Fern Hotels & Resorts. From making reservations to enjoying our sustainable amenities, we ensure that your personal information receives the highest level of protection consistent with global data protection standards.
Our approach to data privacy mirrors our environmental philosophy: minimize impact while maximizing value. Just as we carefully manage our ecological footprint, we meticulously handle your digital footprint. This commitment to comprehensive privacy protection not only complies with regulatory frameworks but also reinforces our position as a responsible hospitality partner. By prioritizing data security alongside environmental sustainability, we create a holistic guest experience built on trust, respect, and mutual responsibility.
The Fern Hotels & Resorts collects information essential to providing our signature sustainable hospitality experience while respecting your privacy boundaries. Our data collection practices are purposeful, transparent, and aligned with our commitment to minimal environmental and digital impact.
We gather basic personal identification information necessary for reservation processing and personalized service, including your name, contact details, and address. For payment processing, we collect secure financial information through encrypted channels, adhering to the highest standards of payment card industry security. Additionally, we may record stay preferences, special requests, and feedback to enhance your future experiences with us, ensuring each visit reflects your individual needs and contributes to our continuous improvement.
Through digital interactions with our website and mobile applications, we may collect anonymized analytics data using eco-conscious technologies that respect your privacy. This includes information about browsing patterns, device types, and engagement metrics that help us optimize your digital experience while minimizing unnecessary data collection. We employ cookies and similar technologies judiciously, always providing you with control over your privacy settings and clear information about how these tools support your experience.
Importantly, we never collect more information than necessary to fulfill our service commitments. Each data point serves a specific purpose in enhancing your stay, improving our sustainable operations, or meeting legitimate business needs. This selective approach to data collection reflects our broader environmental ethos of using only what we need and respecting natural—and digital—boundaries.
At The Fern Hotels & Resorts, we utilize collected data exclusively to enhance your sustainable hospitality experience while maintaining our environmental commitments. Every use of your information aligns with our dual mission of providing exceptional service and protecting both natural resources and personal privacy.
Your information enables us to deliver personalized, eco-conscious service that begins before your arrival and continues throughout your stay. We use booking details to prepare your room according to your preferences, minimizing last-minute adjustments that could increase our environmental footprint. Contact information allows us to communicate important updates about your reservation and share information about our sustainable initiatives that might interest you.
Payment information facilitates secure, paperless transactions that support our commitment to reducing environmental impact. By streamlining our billing processes through secure digital systems, we minimize waste while ensuring financial safety. Stay preferences and feedback help us refine our sustainable operations, from energy-efficient room preparation to waste reduction initiatives that make your stay both comfortable and environmentally responsible.
We may use anonymized data to improve our website functionality and digital services, ensuring they operate efficiently with minimal energy consumption. Marketing communications, when permitted, focus on sharing information about our sustainability initiatives, special offers for returning eco-conscious guests, and opportunities to participate in our environmental programs. We respect your communication preferences and provide straightforward options to manage how and when we contact you.
The Fern Hotels & Resorts implements comprehensive data protection measures that reflect our broader commitment to responsible stewardship. We protect your personal information with the same rigor we apply to protecting natural environments, employing advanced security protocols, regular assessments, and continuous improvement processes.
Our security framework includes encryption technologies, secure servers, and strict access controls that ensure only authorized personnel can view sensitive information. We maintain clear data retention policies that specify how long we keep different types of information, always erasing or anonymizing data when it's no longer needed for legitimate purposes. This approach minimizes digital clutter while respecting your privacy and reducing our data storage energy consumption.
As our guest, you retain important rights regarding your personal information, including:
To exercise these rights or learn more about our data protection practices, please contact our Data Protection Officer at privacy@thefernhotels.com or through our main reservation line. We respond to all legitimate requests promptly and transparently, consistent with our commitment to open communication and guest empowerment.
Our commitment to data protection evolves alongside technological advancements and regulatory developments. We regularly review and update our privacy practices to ensure they meet emerging standards while remaining true to our core values of sustainability, transparency, and guest-centered service. By protecting your personal information, we protect the trust you place in us—a responsibility we take as seriously as our commitment to protecting the planet.
“The Fern has redefined luxury hospitality for me. The perfect balance of comfort and environmental responsibility. The organic dining was exceptional, and the eco-friendly amenities showed their genuine commitment to sustainability.”
“Our family had an amazing stay at The Fern. The children loved the eco-activities and nature trails. The staff's commitment to sustainability is impressive, and the rooms were both luxurious and environmentally conscious. Truly a unique experience!”
“As someone who values both luxury and environmental responsibility, The Fern exceeded all expectations. The organic spa treatments were rejuvenating, and the sustainable practices throughout the property are commendable. This is how all hotels should operate!”
“I've stayed in hotels worldwide, but The Fern stands out for its genuine commitment to eco-friendly practices without compromising on luxury. The attention to detail in sustainability, from water conservation to waste management, is truly impressive. Highly recommended!”
